POWER Buy x VGI
Collaborating with VGI x Hivestack, we took over the out-of-home on every BTS station where there are more than 45 million commuters a month. The programmatic DOOH technology helps collect API data from the consumers’ context, including time, temperature, weather, place, and passengers’ profiles, to generate hyper personalized ads, which include images, messages and promotions of the products. The promotion changed in parallel with the surroundings with more than 400 ads were generated to match with each moment of each consumer. The ads covered a vast area, including office buildings, business districts, shopping and dining centers, residential areas, schools and universities, to connect consumer needs at the time with the products.
In the first month of launching, the campaign created new and innovative shopping experiences and with online ads inventory reaching over 30M impressions, consumers were driven from offline to online platforms. According to Website Stats, the brand’s month-on-month website traffic that comes from smartphones significantly increased over 200% in reverse with the other E-commerce brands during the Post Covid-19 time.
In the first month of launching, the campaign created new and innovative shopping experiences
> Drive offline to online +30M impressions
> increased +200% Website traffic on smartphone (compared with the month before)
> Online sales grew significantly in reverse with other E-commerce brands during post-covid.
POWER Buy: App Launch
